Experience Roero

Live music, craft beers,
and breathtaking sunsets

RoeroHops – Craft vibes in the hills

Discover the most vibrant and aromatic soul of the Roero with Roero Hops, the event that blends craft beer passion with a convivial spirit.

On Saturday, September 6, Birrificio Artigianale Alba welcomes you for a special evening of craft fermentations, a standing dinner, and an exclusive beer tasting experience—taste the brewery's creations right at the source.

Plus, enjoy a guided tour of the brewery and meet the people who truly bring beer to life—among hops, malts, and stories to drink.

GUARENE | Saturday September 6, 2025

The event

Roero, what
a buzz!

Welcome aperitif by the brewery, guided tour of the production area, dinner, and plenty of beer to enjoy with friends.

RoeroHops
Sight.

It's impossible not to lose yourself in the vastness of the gentle hills: the Roero is a slow embrace of beauty.

RoeroHops
Taste.

A journey through the flavors of Piedmontese cuisine and the outstanding local ingredients the region has to offer.

RoeroHops
Hearing.

Captivating tunes, sunset toasts, and vibes that light up the atmosphere: the magic of live music.

The 2025 Menu

Craft Beers from Birrificio Artigianale Alba

Roasted walnuts with white pepper and rosemary
Sanato-style veal rose in tuna sauce with caper powder
Anchovies with two traditional Piedmontese sauces
Bell pepper mousse with anchovy sauce
Tomini cheese with red and green sauces
Russian salad, two ways
Pickled vegetable giardiniera

Homemade 5-grain bread
Homemade turmeric and flaxseed bread
Toma d’Lait Brusc and Lanzo Blue cheese
Baked black olives and green olives stuffed with pepper and caper
Raw salami from Arignano and cooked ham from Norcia
Zucchini flowers stuffed with Toma cheese in batter

Homemade focaccias

Risotto with red beer and crispy bacon

How to take part

Easy to sign up

Add the tickets to your cart, pay by credit card or Satispay, and conveniently receive your access passes via email—no printing needed!

Registrations close at 8:00 PM on Thursday, September 4, 2025.
After that, and subject to availability, the price will increase by €10.00.

RoeroHops
Adults
€ 65,00

Include l'aperitivo di benvenuto, il menù con 3 birre, l'esperienza musicale e la visita al birrificio con degustazione.

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RoeroHops
RoeroHops
RoeroHops
Slurp! and stars

FAQ

RoeroHops is a true “standing” dinner. After a welcome aperitif, enjoy a tour of the craft brewery followed by dinner with live music.

Of course!
Please inform us of your allergy at the time of registration, and we will organise our kitchens to ensure you can participate safely.

Unfortunately, for logistical reasons, we are unable to differentiate the menu for the needs of each individual participant.

The event will take place anyway, dinner will be served indoors.

Yes, RoeroHops is a reservation-only event.
In order to always ensure the best organisation, we kindly ask you to register online or at registration points by Thursday, August 8th.

Contacts

Whatsapp

+39 334 771 8241

Email

info @ slurp-x.eu

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